Do you know 'Hello Kitty'? It is featured on a lot of products for girls. One day, a student of mine had a very sweet lovey small bag with a Hello Kitty design at his work place. He said that he needed to pick up his daughter at kindergarden after work with the bag. The student was a big macho man who played rugby when he was a university student. The contrast between his appearance and the Hello Kitty bag was very good.